Well, for one thing, the U.S. Post Office is piloting a program allowing consumers postage-free recycling old tech gadgets through the mail.
TigerBytes thinks it’s a great idea!
The other big buzz in the offset industry is the surge of green printing, especially using recycled papers and/or FSC Certified papers.
Don’t be greenwashed into thinking your printer has a real concern for the environment. Make sure they’re walking the walk if they’re talking the talk.
“Heck yes, we’re a green printer. We just ran a direct-mail campaign, sent out half a million postcards!”
Is it just me, or does that carry a heavy load of hypocrisy?
Businesses, and commercial printing is a business, aren’t going to practice environmentally responsible printing practices unless it impacts positively on the bottom line, ie: that it’s good for their business.
When is it good for business?
When the customer demands it! And, many corporations, institutions and non-profits are doing just that.
Here’s linkage to find more info on green printing for color brochures, color flyers, annual reports, color catalogs, digital color printing and FSC Certified printing.
